I've been on both sides of the table.

I'm Wil, the dood behind Archidood. My path has taken me from the drawing boards at RISD and Harvard GSD to leading mega-projects on a global scale. I've experienced the industry from every angle: I've worked for star-architects, been on hiring committees for top firms, and felt the thrilling panic of starting my own practice.

Along the way, I kept getting pulled into portfolio reviews, admissions committees, hiring decisions. And I started noticing a pattern: brilliant students with mediocre portfolios. Students are taught to think, but rarely taught how to sell.

So I started helping. One student at a time. SciArc. RISD. ArtCenter. Cornell. Columbia. The results spoke for themselves.

Archidood is what happens when you combine real-world practice with a deep understanding of what reviewers actually look for. I know what makes a portfolio get ignored—and I know what makes it irresistible.

The best portfolios aren't scrapbooks. They're arguments. They're narratives. They're invitations to a conversation.

I’m here to connect with and empower the next generation of creators. Specifically, I help:

• Aspiring Architects build standout portfolios that finally get them the interview.

• Students & Grads navigate the journey from studio to career, avoiding the common pitfalls.

Wilfred, the Dood

RISD | Harvard GSD | Licensed Architect